Process

Get acquainted with the proposed process for starting our cooperation.

1

Introductory meeting

We will get to know each other at an introductory online meeting or a meeting at our HQ in Prague. During the meeting, we will clarify expectations and fill out the Herbai Potential Partner Checklist together.

Book a meeting with us

2

Territory Development Plan

Together, we will prepare a Territory Development Plan, which will then become an appendix to the Distribution Contract.

6MB

Annex 1_ Territory Development Plan.docx

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3

Conclusion of the contract

We will sign a Distribution Contract.

4

Initial order and delivery of our products

We will agree on an initial order of goods to start operating in your market.

Please note that the minimum value of an initial order is EUR 400 and we only deliver goods in full packages.

5

Training your team

Together, we will train your team on our products and sales and marketing procedures.

6

Checklist of Sales & Marketing Activities

Strategic framework and evaluation tool for the activities of National Distributors. Its purpose is to ensure the systematic development of the HERBAI brand in the assigned market, in line with the global strategy.

6KB

Checklist of Sales & Marketing Activities.xlsx

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1. Market Foundations & Localization

This section verifies that the essential prerequisites for market entry and operation are met.

• Local Legislation Compliance: Ensuring all necessary registrations, certifications, and permits required for product sales are secured.

• Packaging and Insert Localization: Translation and adaptation of all product texts according to local standards and customs.

• Translated and Localized Product Catalog: Creation and maintenance of a product catalog in the local language.

• Localized Website: Operation of a fully translated and functional web presence that serves as the brand's digital business card.

• Securing Logistics and Warehousing: Establishing an effective process for importing, storing, and distributing goods within the local market.

2. B2B Distribution (Sales Channels)

A key area focused on building and managing the sales network and ensuring the physical availability of products for end customers.

• Acquisition and Management of Pharmacy Chains: Actively listing products and building relationships with key pharmacy chains.

• Acquisition and Management of Drugstore Chains: Listing products in relevant drugstore chains.

• Cooperation with Independent Pharmacies and Stores: Servicing and supplying local stores that form the "long tail" of distribution.

• Building a Network of Dental Professionals: Actively identifying, approaching, and establishing cooperation with dentists and dental hygienists.

• In-Practice Product Sales: Motivating and supporting dental professionals to sell products directly to their patients.

3. D2C (Direct-to-Consumer)

Activities focused on building a direct relationship with and selling to the end-user, primarily through the distributor's own channels.

• Operation and Promotion of the National E-shop: Managing and marketing an e-commerce site that mirrors HERBAI's model in design and functionality.

• Building an End-Customer Database: Acquiring customer contacts through the e-shop (e.g., via registrations, contests, loyalty programs).

• E-mail Marketing and CRM for End Customers: Regular communication with the customer database (e.g., newsletters, special offers).

• Monitoring and Management of Online Marketplaces: Tracking the activities of online sellers, especially to protect the pricing policy.

4. Marketing & Brand Building

Activities aimed at building awareness, credibility, and demand for the HERBAI brand in the local market.

• Management and Content Creation for Local Social Media: Active communication on relevant platforms (Facebook, Instagram, potentially TikTok, LinkedIn).

• Paid Online Advertising: Executing performance-based campaigns (PPC in search, display ads, paid social media ads).

• Print Advertising: Advertising in relevant print media (professional journals, lifestyle magazines).

• PR and Media Relations: Proactively communicating with journalists, distributing press releases, and shaping the brand's media image.

• Cooperation with Key Opinion Leaders (KOLs) and Influencers: Identifying and managing collaborations with trusted experts and influential personalities.

• Execution of Brand, Product, and Sales Campaigns: Planning and executing local campaigns to support the brand and drive sales of specific products.

5. Education & Community

A strategically crucial area focused on educating both professional and general audiences and building a community of brand ambassadors.

• Organizing Professional Seminars and Webinars: Hosting educational events for dental professionals, pharmacists, and other partners.

• Participation in Professional Trade Fairs and Congresses: Presenting the brand and products at key industry events.

• Development and Management of the Ambassador Program: Actively managing the program for dental professionals, including the commission system for referrals.

• Creation of Educational Content: Publishing articles, videos, or podcasts on proper oral care and the benefits of HERBAI products.

• Sample Distribution: Managing the distribution of product samples to dental professionals and end customers.

6. Strategy & Reporting

This area focuses on planning, measuring, and evaluating activities to ensure alignment with goals and the effective use of resources.

• Setting Annual and Quarterly Business Goals: Defining measurable targets for sales, distribution, and marketing.

• Regular Reporting of Sales Results and Activities: Providing regular updates on sales performance and key activities to HERBAI.

• Local Campaign Planning: Creating and presenting a plan for acquisition, retention, and product campaigns.

• Providing Regular Market Feedback: Collecting and sharing insights on competitors, trends, and customer feedback.